No matter how many times I see my writing published, it never stops being the best adrenaline rush ever.

Yesterday one of my articles appeared in a national newspaper. No big deal, really: I mean, I am a freelance journalist, so you'd think I'd be used to seeing my name in print by now. Not so. Rather than waiting for a break in my workload and taking a leisurely stroll to the newsagents to collect said paper, I hot-footed in down there as soon as I was dressed, like a kid at Christmas.

I had located the page with my by-line before I even reached the checkout, and I really had to exercise enormous self-control not to thrust the newspaper under the check-out assistant's nose and say, "Look! That's me! That's my name! In the paper!" I managed to restrain myself, and just did that to my fianc? instead, but the fact remains: for a freelance writer, there's no rush greater than publication.

So how do you do it? Read the rest of this entry »

Tags: magazines, nigeria news, nigerian news, magazines-online

Copyright (c) 2006 Michael Senoff

Several weeks ago I had an absolutely fascinating conversation with a newspaper advertising expert.

In our meeting, he laid out some of the best newspaper ad tips I'd ever heard. There were tips that can save anyone money and make things go a lot more smoothly when dealing with newspapers and other publications.

And one of the best secrets he told me - which sounds really obvious, but is still a secret to most people - is when you are looking at buying newspaper advertising, one of the things you should do is form a relationship with a representative.

In other words, deal with one person and get to know them. Let them know you and what you are doing, and try to have a real business relationship with the person. It seems such a simple concept but you would be surprised that it actually requires planning as well as good "people skills" when forming the relationship. Read the rest of this entry »

Tags: nigerian, nigerian newspapers, nigeria news, magazines

You could say I have a God-given love for the Jews and the nation of Israel (Isaiah 62:6-7). That sacred bond has been strengthened over the years by the fact that I've been blessed to have lived all over Israel, getting to know its land and people quite well.

Apart from 5 months as a kibbutz volunteer at Ramat Yohanan near Haifa, I've also served as a kibbutz volunteer at Sdot Yam on the Mediterranean, next to Caesarea, the site of my first ulpan (intensive Hebrew course), and where Israel's heroine, Hannah Senesh, was from; Regavim, near Zichron Yaakov, where I continued my Hebrew lessons amid its rolling green hills; Reshafim, near Bet She'an, with Mt. Gilboa practically in our backyard, and Jordan's mountains in lovely view out front; Adamit, on Lebanon's border, high up on a mountain, from where on clear days you can see all the way to Haifa's Mt. Carmel; Shoval, a rose in the Negev desert, just north of Be'er Sheva; Dan, way up in the northernmost part of Israel, in between Syria and Lebanon, next to the majestic snow-covered Mt. Hermon, where I was living when "Operation Desert Storm" blew in; and Ha'On, with its campground and ostrich farm on the eastern shores of the Sea of Galilee, across from Tiberias; and last but not least, my beloved Jerusalem, next to my favorite spot on earth: the Temple Mount.

It was during my sojourn at Kibbutz Ramat Yohanan, while looking for the home of the widow Simcha Gombo, a Worldwide Church of God member and mother of Michal (who was deaf) - both of whom I had briefly met during the 1980 Church of God celebration of the biblical Festival of Tabernacles in Jerusalem - that I met Ilan Itzhayek on the street and asked directions, as related in Israel Work History (Worldwide Church of God).

Ilan Itzhayek wrote the following full page article in Hebrew that appeared in Hed HaKiryot, a newspaper in Northern Israel, just West of the Sea of Galilee, November 19, 1982. Please note that David Hoover is the name I was born with before I legally changed it to David Ben-Ariel, and forgive the imperfect translation of the Hebrew into English in this attempt to preserve a part of the Church of God history in the Promised Land (and honor Ilan Itzhayek for helping to make it). Read the rest of this entry »

Tags: magazines-online, nigerian-newspapers, magazines, nigerian

Without the many forms of advertising available, everything would be sold to the same people with the same needs. Marketing strategies have existed and adapted through the ages.

Every person who has become even a little familiar with the Internet has seen some form of advertising on their computer. It may have come as an email, seen as a banner ad, a pop-up, pop-under, or rotation ads placed by companies on your browser. Advertising, businesses, and the brilliant people who create the kinds of marketing choices available have been around in some form or another ever since there were humans around to trade with. And the power of color, size, placement, style, and medium used; or the impact of season, timing, viewers available, and?customers needing the product or service offered?creates staggering variables in statistics. The possibilities are endless when it comes to advertising.

Research and development teams across the globe spend millions of dollars on testing particular advertising methods each year. Internet Marketing is a relatively new concept compared to news print, radio, and even television. To get a handle on the challenges of the new marketing strategists and their approach to eye catching, innovative marketing techniques, we first need to venture back and take a look at how the article writer became a television commercial entertainer.

In the early 1900's, RCA, Westinghouse, and others were in the running to produce a working television for every home in America. The print media was in a frenzy reporting every claim, patent, and testing model rumored or reality. DuMont, GE, RCA, and Andrea were some of the American versions of the television available around the late 1930's to 40's. People were starting to own televisions but what was showing? What were they watching?

Read the rest of this entry »

Tags: newspapers, nigerian-newspapers, all-nigerian-newspapers, magazines-online