In this thought provoking article, marketing guru Dale Calvert will share with you proven insights and concepts to help you run success MLM recruiting campaigns using Newspaper Advertising.

Here is an example from our local paper.  A distributor from a well known make up company had a large 3? x 4? space ad inviting people to her home, for an open house.

What is she thinking?  How many potential prospects do you think are going to visit a strangers home, so they can be pitched on buying make up?  WAKE UP! Even if she was inviting people to an office on main street, the results would still be a big goose egg!

I see this type of stupid advertising in newspapers everywhere!  She probably spent around $100.00 on the ad and I guarantee no one who read the ad should up to her home.

So what should she have done? 

Write a report, something like  The 7 deadly sins woman make when applying their make up that makes them look plain an unappealing.

After she has written the free report then she would receive a lot more bang for her book by running CLASSIFIED ads that say something like:

FREE REPORT: The 7 deadly sins woman make when applying their make up that makes them look plain an unappealing. Visit www.UglyMakeUp.com right now

The website should be a lead capture page, designed for ONE REASON, capture the data from visitors who request the FREE report.  They give you their name, address, email and phone number and you provide them the free report.

Depending on the circulation of the paper this type of classified ad could produce dozens of website registrations.

Now you have a group of people who have SHOWN AN INTEREST IN MAKE UP TIPS that you can continually market to via email, or send a personal invitation to the open house.

For the same money spent on the 3? x 4? space ad she probably could have run 6-8 classified ads.

Running ineffective display ads is just one of many mistakes I see network marketing distributors making every week.

Over my career, I have worked in 3 corporate offices of network marketing companies.  In all three companies I have worked very closely with the managers of the compliance departments.

These people are responsible for approving all corporate ads.  I would estimate that 90% of the ads the comply corporately STINK from a marketing standpoint.

I use to contact people and suggest that they don't waste their money and guide them in effective, proven advertising campaigns.

Over the years I have personally recruited well over 100 new team members by running the right kinds of ads in the right publications.

If you are not using newspaper advertising to recruit new members, you are missing a proven effective way to identify potential team members.  If you are running ads and getting little or no results, please get with an upline that knows what they are doing when it comes to newspaper advertising and duplicate what they are doing.

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