According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred news source over television, magazines, and trade publications.

News web sites like Yahoo News, Google News and MSNBC Searchbot receive millions of visitors every day. If fact, Yahoo News ranks ahead of MSNBC.com and even CNN.com, while Google News ranks ahead of USAToday.com and the NYTimes.com.

You can tap into these massive traffic sources through the use of press releases. Additional benefits of distributing your press release include possible media exposure, pickup of your release in online publications, increased link popularity to your web site, additional search engine rankings on your target keywords, and increased traffic to your web site.

However, there's much more to press release marketing than simply whipping up an article and sending it out to the world. You must take time to optimize your press release properly.

Press releases should be optimized in much the same way that search engine optimization specialists optimize ordinary web pages to achieve higher rankings. In doing so, you will receive much higher visibility.

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